하오아트뮤지엄 개관전 – 매니페스토(HOW Art Museum Grand Opening – Manifesto)

하오아트뮤지엄 개관전 – 매니페스토(HOW Art Museum Grand Opening – Manifesto)


상하이 하오아트뮤지엄(HOW Art Museum (Shanghai))이 문을 열고 그 첫 전시를 시작합니다. 2012년에 하오아트뮤지엄 원저우(HOW Art Museum Wenzhou)관을 오픈 한 후 5년 만입니다.
지난 5년의 시간은 우리 미술관에 보약과도 같은 시간들이었습니다. 우선 Wenzhou 관에서 열린 수 십 개의 전시를 통해 미술관의 시스템을 확립할 수 있었고, 미술관 내부 큐레이터(in-house curator)들을 배양할 수 있었습니다. 덕분에 하오아트뮤지엄은 독립적인 시각으로 세계를 바라보고, 자체 인력으로 모든 전시를 기획할 수 있게 되었습니다. 지난 5년간 수많은 난관 속에서도 묵묵히 후원하고 격려해주신 쩡하오(Zheng Hao) 선생과 진안란(Jin Anran)여사에게 깊은 감사와 큰 축하를 드립니다.
하오아트뮤지엄은 크게 4부분으로 구성되어 있습니다. 미술관과 하오디자인센터(HOW Design Center), 하오조각공원(HOW Sculpture Park)과 하오레지던시(HOW Residency)가 그것입니다.
미술관 개관은 그 첫 걸음입니다. 미술관을 시작으로 2018년 상반기까지 하나씩 하나씩 만들어 나갈 것입니다. 미술관은 국내외 전시교류의 장으로, 디자인센터는 일상생활과 밀접한 디자인 전문 공간으로, 조각공원은 일반 시민에게 열린 문화 향유의 공간으로, 레지던시는 국내외 학술교류의 장으로 만들어 갈 것입니다. 우리의 계획대로 이 모든 것이 완성된다면 하오아트뮤지엄은 그 모회사인 원홈 아트 호텔(Onehome Art Hotel)과 함께 상하이를 대표하는 복합생활문화공간으로 재탄생할 것입니다.


하오아트뮤지엄이 개관전으로 준비한 전시는 독일작가 율리안 로제펠트(Julian Rosefeldt)입니다. 그의 대표작 매니패스토(Manifesto)와 함께 2005년부터 지금까지 주요 작품들을 함께 전시합니다. 매니패스토는 작가와 호주 출신 배우 케이트 블란쳇(Cate Blanchett)의 협업으로 이루어진 독특한 영상작업입니다. 로제펠트는 20세기 모더니즘 시기에 쓰여진 중요한 선언이나 작가들의 글을 재편집하여 지금 21세기에 새로운 선언으로 만들었습니다. 그의 작업은 자본이 새로운 신흥종교로 부상하고 있는 중국과 전세계 문화계에 대한 통렬한 비판입니다.
한 가지 더 말씀드리고 싶은 것은 하오아트뮤지엄은 밤 10시까지 문을 여는 야간 미술관이라는 점입니다. 일반 시민들이나 학생들이 퇴근 후에도 편안히 와서 전시를 관람할 수 있다는 점이 큰 장점입니다. 열린 미술관은 설립자 쩡하오 선생과 저희 미술관이 함께 추구하는 가장 중요한 가치입니다.

미술관을 대표해서 모든 분들께 깊은 감사를 드립니다. 아울러 따뜻한 사랑과 도움을 부탁드립니다. 작가들이 사랑하고 시민들이 사랑하는 미술관이 되도록 노력하겠습니다. 감사합니다.
윤재갑 (아오아트뮤지엄 관장)

2. 개관전 “매니패스토: 율리안 로제펠트. 2005-2017”
HOW Art Museum (Shanghai) is pleased to announce its inaugural exhibition MANIFESTO: Julian Rosefeldt. Works 2005-2017, on view from September 20 to December 31, 2017. It is the first comprehensive institutional solo show of Julian Rosefeldt in China since 2012 and presents important aspects of Rosefeldt’s production over the past 12 years. Comprising five film installations and 21 photo works, the recent and widely known work Manifesto marks the heart of the exhibition. It is our great honor to present the film installation for the very first time in Asia on occasion of the museum’s opening.


Manifesto, 2015 © Julian Rosefeldt
Manifesto, 2015, 13-channel film installation, Colour, 2-channel sound, 12x 10min. 30sec. and 1x 4min.

Manifesto (2015) is a 13-channel film installation that pays homage to the moving tradition and literary beauty of artist manifestos. Manifesto draws on the writings of Futurists, Dadaists, and other artist groups, as well as the musings of individual artists, architects, dancers and filmmakers. Passing the ideas of Kazimir Malevich, André Breton, Jim Jarmusch and other influencers through his lens, Rosefeldt has edited and reassembled thirteen collages of artists’ manifestos.
Performing this ‘manifesto of manifestos’ as a contemporary call to action, while inhabiting

thirteen different personas – among them a school teacher, a newsreader and a homeless man – Australian actress Cate Blanchett imbues new, dramatic life into both famous and lesser known words within unexpected contexts. Often written in youthful rage, they not only express the wish to change the world through art but also reflect the voice of a generation. Manifesto questions whether the words have withstood the passage of time and how the dynamics between politics, art and life have shifted. What is the role of the artist in society today?
* Manifesto has been co-commissioned by the ACMI – Australian Centre for the Moving Image Melbourne, the Art Gallery of New South Wales Sydney, the Nationalgalerie – Staatliche Museen zu Berlin and the Sprengel Museum Hanover. The work is co-produced by the Burger Collection Hong Kong and the Ruhrtriennale. It was realized thanks to the generous support of the Medienboard Berlin-Brandenburg and in cooperation with Bayerischer Rundfunk.


Swap, 2015 © Julian Rosefeldt
Swap, 2015, 1-channel film, Colour, stereo sound, 16 min.

Next to this central piece, Rosefeldt’s two most recent film works are presented. Recalling his typical style by forgoing language and praising distance shots, the works comment upon recent discourses debating the future of our planet and society, while referring to different film genres. The Swap(2015) plays on the covert dodgy dealings in classic gangster films. Set at a deserted container terminal, two rival mobs pull up in cars – clad in leather, guns poised; the gestures are exaggerated and the exchange plays out into a dance with the briefcases forever changing hands. The absurdity of the endless swap can be read as a comment on the increasingly uncontrollable monetary transactions which have become almost ritualistic yet elusive to those who live in today’s globalised world.


In the Land of Drought(2015/2017) confronts man’s impact on the world. In the tradition of sci-fi
In the Land of Drought, 2015-2017, 1-channel film, Colour, sound, 43 min 15 sec

movies, the piece looks back from an imagined future upon the post-Anthropocene: the aftermath of significant human influence on Earth. An army of scientists appear to investigate archeologically at the remnants of civilisation after humanity has made itself extinct. Shot entirely using a drone, Rosefeldt’s images hover meditatively over the desolate landscape and ruins.
In the Land of Drought, 2015/2017 © Julian Rosefeldt
In the Land of Drought, 2015/2017, 1-channel film, Colour, sound, 43min. 15 sec.
Rosefeldt previously addressed modern man’s alienation from nature in works such as the 3-channel installation Clown(2005). An absurd scene unfolds when the slightly uncanny figure of a clown emerges from the impenetrable lushness of the jungle. Starting from the right-hand side, he passes through all three screens, stumbling towards the viewer, before finally disappearing back into the jungle. As often in Rosefeldt’s work, this film’s protagonist is an uncommunicative, self-absorbed monad: a wanderer in a world he either does not understand or – caught up in activities required by the closed circuit of his solecistic, madcap logic – wishes to ignore.


Clown, 2005 © Julian Rosefeldt
Clown, 2005, 3-channel film installation, Colour, surround sound, 10min. 30sec.

The Ship of Fools, 2007 © Julian Rosefeldt
The Ship of Fools,4-channel film installation, 2007, Colour, sound, 7min. 23sec.

On the second floor Rosefeldt’s exploration of the relationship between man and nature is brought to another level. The installation The Ship of Fools(2007), and photo works from different series, demonstrate the strong boundaries between the notions of nature, arts and politics as they once appeared during the period of German Romanticism. The work is a sceptical epitaph on German sensitivities and on the still problematic dealing with German identity.
The exhibition receives special support from the Department for Culture and Education of the German Consulate General in Shanghai (AKuB).

 

3. 율리안 로제펠트
Julian Rosefeldt, born in Munich, Germany in 1965, is a Berlin-based artist and filmmaker. He is internationally renowned for his visually opulent and meticulously choreographed moving image artworks, mostly presented as complex multi-screen installations. Inspired equally by the histories of film, art and popular culture, Rosefeldt uses familiar cinematic tropes to carry viewers into surreal, theatrical realms, where the inhabitants are absorbed by the rituals of everyday life, employing humour and satire to seduce audiences into familiar worlds made strange. Rosefeldt currently holds a professorship of Digital and Time-based Media at the Academy of Fine Arts in Munich since 2011.
Rosefeldt has had numerous international, solo exhibitions at museums such as the Park Avenue Armory Hall, New York (2016/2017), the Hamburger Bahnhof – Museum für Gegenwart in Berlin (2016), the ACMI – Australian Centre for the Moving Image(2015) and many more. Past group shows include Moving Time: Video Art at 50: 1965-2015 at CAFA Art Museum, Beijing(2016), Wolfsburg Unlimited at the Kunstmuseum in Wolfsburg (2016), Zeitgeist: The Art of New Berlin at the CCBB in Rio de Janeiro(2016) and Conflict, Time, Photography at the Tate Modern in London(2014). His work is held in collections including the Neue Nationalgalerie, Berlin, Saatchi Collection, London and the Museum of Modern Art, New York, amongst others.
Julian Rosefeldt © Veronika Bures

4. 하오아트뮤지엄
HOW Art Museum (Shanghai), as a brand-new cultural institution which boasts multiple functions including contemporary art collection, exhibition, research and education located in Pudong New District of Shanghai, will open to public in September, 2017. The museum spreads three floors for exhibition and cultural activities, covering about 7,000 square meters in total, that is, including nearly 5,000 square meters for the whole exhibition hall area and over 2,000 square meters for the area of official business, storage and service. As HOW Art Museum (Shanghai) opens its doors, it will develop comprehensive communication and exchanges with artists, art institutions, and art projects at home and abroad.
HOW Art Museum was founded by the collector Zheng Hao, and Yun Cheagab was appointed as curator of the museum. It enjoys two museums, namely HOW Art Museum (Shanghai) and HOW Art Museum | Wenzhou. The latter opened in early 2013, and has held nearly 20 contemporary art exhibitions, including 1.62M: Lin Tianmiao Solo Exhibition, The Moment We Awe – Contemporary Art from Korea, Tour Exhibition in China Pavilion of China at the 55th Venice Biennale, HOW Now-Young Chinese Artists Group Exhibitions, Facebook.
As an important art institution emphasizing systematic collection of contemporary artworks, HOW Art Museum has collected more than 2,000 artworks in both Eastern and Western artistic circles. The main collections are listed as follows: nearly 400 representative works and document literature of Joseph Beuys, representative works of Damien Hirst, as well as some significant works of
Markus Lüpertz, Anish Kapoor, Darren Almond, Carsten Nicolai, Yayoi Kusama, Chun Kwang Young, Zhang Xiaogang, Zhou Chunya, Zhang Huan, Ai Weiwei, Zhan Wang and other artists.
HOW Art Museum pioneers to create a new model of operating a “Night Art Museum” for the convenience of the public, opening from 1 to 10pm regularly, and 10am to 10pm on the weekends and holidays. Meanwhile, HOW Art Museum also carries out international exchange programs and outdoor public activities, such as the International Curatorial Residency Program, Outdoor Film Festival and Sculpture Park to establish a brand-new art complex and cultural landmark in Shanghai.
Special Thanks:

Die Ausstellung/Filminstallation ‪#‎MANIFESTO‬ von Julian Rosefeldt im Hamburger Bahnhof- Museum für Gegenwart. 13 Mal Cate Blanchett und 52 Manifeste.
© Foto: David von Becker

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